Web design trends List
We think that some of these trends will have a big impact on how websites look, feel, and work in 2025. It all starts this year.
AI-generated imagery
More and more, it’s hard to ignore the effects of how AI-generated images and graphics are becoming popular in web design. With so many amazing improvements in such a short time, AI is definitely becoming more important in web design and content.
In 2025, AI is adding new features to websites that make them easier to use, faster, and more tailored to each person. Voice interfaces and robots driven by AI make the user experience better, and machine learning algorithms look at how visitors use a website to make layouts, content, and calls to action work better. AI is becoming a useful tool for artists that helps them be more creative and finish projects faster. It can help create images and improve SEO.
Image source: Pentagram + Performance.gov
Sleek animated scrolls
In 2025, animated sliding will become more and more common. Parallax pages, smooth transitions, and dynamic content reveals change static pages and help users stay interested as they move through a website. Brands are also using this to make websites more engaging and add more visual stories to them. Web designers can keep people interested in their sites in new ways with animated scrolling.
The Captions website has a great example of this interesting, moving scroll that you can interact with.
Bento Grids
Web styles are changing in 2025 thanks to bento grids, which are based on Japanese bento boxes. This grid-based method places things in a balanced, uneven way that makes things easier to read and better for the user. These grids help designers put together text, pictures, and videos. They look great on new, modern websites because of the rise of minimalist design.
The Wirex website has a great example of this exciting, moving scroll that you can interact with.
Glow effects
As far as web design trends go, glow effects are making a big statement for 2025. They give digital displays a modern and eye-catching look. It looks like designers are using glowing styles like stylish glows and light blooms more than ever before. These small light effects give websites depth, contrast, and a modern, classy look. These can help designers draw attention to important parts of a website, like links and words that glow in the dark.
The UpLink website has a great example of this kind of clickable, moving scroll.
Conversion focused structures
In 2025, conversion-focused structures are the most important part of web design. They make sure that every part of a page is put in a way that makes users want to take action. For example, websites now have data-driven plans that guide users smoothly through the buyer’s journey and make browsing easier. The main goal is to get people to buy something. AI-powered heatmaps and A/B testing make these structures better in real time, making the best use of user flows to get the most sales and interactions. Brands can make websites that not only look great but also get measured results by putting an emphasis on clarity, usability, and persuasive design elements.
A great example of this interactive, animated scroll can be found on the April Ford website
